The branding reflects Holistiq’s focus on building strong, personal relationships with its clients, emphasizing a tailored, hands-on approach to consulting. The main icon draws inspiration from the three core services—IT, cybersecurity, and legal compliance—as well as the three founders, creating a visual representation of their unified expertise. This symbol is complemented by playful graphic elements, reflecting the company's agility and distinctive approach to IT consulting. The use of subtle, feminine colors softens the branding, conveying a sense of approachability and trustworthiness while maintaining professionalism. Two modern fonts, Telegraf and Manrope, were selected to reinforce IT-focused aesthetic, blending simplicity with contemporary design. This minimalist, Scandinavian-inspired brand identity resonates with the primary target market, projecting a sense of clarity, precision, and understated elegance.