Business and Commercial Center in Zurich

Business and Commercial Center in Zurich

PSP Swiss Property

My Scope of Work

Visual Identity

Logo Design

Wayfinding Concept

Pictograms

Documentations

Sales Materials

Brand Manual

Construction Site Visits

Collaboration

Sibylle Huber

Grafitec AG

About the Client

PSP Swiss Property AG entrusted Studio Frey with the visual identity for the B2Binz business and commercial center. The challenge was to create a design that harmoniously integrates with the surrounding industrial environment while ensuring good visibility and intuitive navigation for future tenants and visitors. Developed alongside with the construction, the branding process allowed close collaboration with the building team, ensuring that all design elements and architectural features work seamlessly together for a cohesive, functional, and impactful result.

PSP Swiss Property AG entrusted Studio Frey with the visual identity for the B2Binz business and commercial center. The challenge was to create a design that harmoniously integrates with the surrounding industrial environment while ensuring good visibility and intuitive navigation for future tenants and visitors. Developed alongside with the construction, the branding process allowed close collaboration with the building team, ensuring that all design elements and architectural features work seamlessly together for a cohesive, functional, and impactful result.

The Solution

The architectural lines of the property are reflected in the design through a structured grid that creates a unified visual style. The overall aesthetic blends industrial design with modern sophistication, while the logo captures the elongated, elevated form of the building. All branded elements, from floor plans and construction boards to factsheets and marketing materials, are standardized to convey a consistent, professional image. In the second phase, we developed an intuitive wayfinding system to ensure easy navigation. The subtle colour palette and modern typography are seamlessly integrated into the wayfinding system. From the façade to the custom pictograms and garage signage, the focus is on elegance and simplicity. High-quality materials were chosen for the signage to ensure durability, longevity, and adaptability, accommodating future changes in tenant structure and building use.

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